We make education feel like entertainment.
In our experience, crafting dynamic multimedia content on “ideas-oriented” topics has several core challenges:
Determining ROI: who’s the audience? how do we measure a return on the investment we’re making on marketing content? what is the impact we’re having in terms of sharing our ideas?
Condensing the material and creating a clear, succinct message.
Crafting a narrative and visually engaging approach.
Streamlining the production process so all stakeholders can contribute at highly leveraged moments.
Bridging the gap between industry experts and creative professionals.
Our propriety method solves these key problems.
In our Ideas Lab, we work with you to develop the design of your product, so you develop a strategy and roadmap to create an innovative educational product.
Our client services include working with subject-area experts to make content understandable to a general audience, create visual language to spark engagement, and collaborate with creatives and artists to bring your concept to life. We manage production start-to-finish so you can focus on your comparative expertise.
In our experience, each digital communication project is complex, challenging, and unique. We customize our approach relative to your specific needs. Throughout each project, we employ an experimental mindset (eg a “pilot” relative to a “full season of a digital show” to ensure effectiveness with audience” a “test” project designed to establish proof of concept, capabilities, and workflow), looking for ways to create results that can be sustained over time.
Our core values
At are core, we are product designers, contents strategists, storytellers, and lifelong learners…
Interdisciplinary: we bring insights from other industries and disciplines to educators, using non-traditional partnerships to facilitate bold new approaches and product innovation.
Learning: we take curiosity and love of learning into all of our projects, bringing out a similar love of sharing and engaging with ideas in our partners.
Sustainability: we look for scalable solutions that work over the long term, not one time fixes.
Creativity: we employ storytelling, art, collaboration and fun to each project.
Integrity: we follow a clear process - order, clear communication and follow-through in many small steps of excellence - lead to consistent results.
Put another way: We are a bunch of nerds who partner with many other kinds of nerds to create content other nerds love.
We bring intentionality to visual information design on complex topics.